Boba Bar & Desserts is a family-owned small business with 3 locations in San Diego that serves boba drinks and various assortment of desserts. Being a family-owned business, it is often hard to compete against corporate businesses, who are more likely have more resources available to market their products. Small businesses like Boba Bar & Desserts would be most likely to rely solely on their social media presence, which leads to the risk of losing potential customers that might not be familiar with social media, as well as the inability of providing customers with easy access to the business’ information such as store hours, locations, menus, prices, online ordering, contact information, etc. all in one place.
